Indoor all-season golf experience
Brand Brief:
For this project I worked as part of the North Swing Marketing team as a media/business consultant and photographer to develop North Swing Golf Lounge from the ground up. Together we developed brand direction, finalized the company name and created written content for both web and social media. One of our biggest projects was creating the online marketing strategy, and specific ad campaigns to for the launch of North Swing Golf Lounge and its grand opening events.
This included; Custom commercial photography of the North Swing space, the golf simulators in use by professional and amateur golfers as well as staff photos. I also worked with the video team to develop the North Swing commercial. Together we designed each shot and the overall aesthetic for the video.
Visit North Swing Golf Lounge here: https://www.northswing.ca/

“Erika comes prepared. She is well researched, understands your market, and most importantly knows how to communicate with them. She has the unique ability to take any idea I have and turn it into something visual, or turn any visual into words. With Erika on our marketing team we were able to launch North Swing Golf Lounge in just 3 months.”
-Tyler Steingard, Marketing Lead for North Swing Golf Lounge